Impact Food Group (IFG) are a school catering service who are responsible for feeding 160,000 students up and down the UK.

They required a brand film positioning them as a company that really challenges what’s expected of a school catering service. Centred around their proposition of ‘What If?’, the video contains a number of short interviews which explore key aspects of their business.

I was tasked with art directing the shoot and then pulling it all together into a final brand film that is both engaging and informative.