Amy, a local cruelty-free and vegan makeup artist approached me looking for an identity for her startup business.

I created a simplistic and flexible brand system which could be easily translated to a number of mediums. The photography combines candid makeup shots with organic elements, helping to communicate the brand’s all-natural ethos.

With social media playing a big part of the business, I helped Amy to rollout a succession of branded graphics to promote various offers and services, all of which gained her great traction.