This is a video I produced for Tate + Lyle to promote their new beverage syrup range. It was to be used in a bespoke branded video box which was sent to key decision makers of a number of well known coffee shops and restaurants.

The challenge was to deliver a number of key messages in an easy to digest format –  essentially it had to be informative, but not nap-inducing. Using a blend of live action and hand-drawn animation, the product’s superior taste and ethical credentials are all communicated in a unique and engaging way.