This was a rebranding project I completed for a Fire Safety Services company based in the Midlands. Working closely with founder Chris, I was tasked with taking their existing logo and modernising it to work across a number of touch points.

I felt there was something interesting in the existing ‘W’ flame brand mark, so I began by refining the shapes to create a more distinctive and memorable logo. I went on to introduce a strong, solid typeface to signify reliability and trust, along with a striking colour palette.

All these elements gave me a foundation to create a brand suite that Chris loved with a burning passion (sorry, I’ll see myself out).